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Today’s market place moves and shifts directions faster than ever before. Businesses need customer service and communication software that can do more than keep up with the pace but stay ahead of the game. More and more companies are utilizing live chat software to improve customer experiences and provide instant gratification. Email marketing campaigns that help keep lines of communications open offer valuable tools for client retention and software systems that enhance the sales cycle proved improved relations with your customers and raise revenues even in a down economy. By offering real-time solutions for customer service and sales, businesses can increase client satisfaction that can translate into customers spreading the word, elevating your brand and bolster return sales.

Comm 100 is on the cutting edge of the market’s unique business challenges providing their clients with the three most important aspects in customer service live chat software solutions; powerful, integrated and hosted. Regardless of a company’s current technology base or communications system, the Comm100 product line can elevate your level of efficiency and increase productivity through the seamless integration of timely optimized communications.  Businesses survive not just by having the right answers for their customers but by fulfilling the needs of the client in a timely manner.   Solutions to a problem performed within the time frame the customer requests is a powerful weapon against your competition.

Whether the need is for free live chat or newsletter software, using software solutions that can integrate with your system, leaving no part of your customer service, sales cycle or customer communications out of the equation for full client support is vital to your operations.  Comm 100 provides communications software solutions that can be run independently or in conjunction with your other applications.   And because Comm100 is delivered as a SaaS application and is fully hosted and managed by Comm 100 fully secured operations, all hardware, software, backup and maintenance work on the server side makes things simpler for your IT department.  Less work for you means more time can be spent on running your business instead of your business running you.

Customer communications is the life blood of a business. More than just reaching out to new clients, the use of email marketing to retain existing customers is equally important. Business people know it takes 10 times more money, time and effort to keep customer loyalty than it does to gain a new client. By establishing engaging messages through ongoing contact via your email campaigns, your customer relations become stronger and profitability increases.

Learn more about how Comm 100 can help your business as it has for thousands of others.  Over 2 ½ years have been spent developing software to provide the best of customer communications to its clients.  100% communications equals 100% success for your business. Check out Comm 100 customer communications software solutions at www.comm100.com.

About Comm100

Comm100 is the leader in customer service and customer communication software. Comm100 focuses on developing and managing fully integrated customer service solutions to enable businesses to communicate with their customers more effectively through multiple communication channels, including live chat, ticket, email marketing, forum, knowledge base and help desk. As business grows fast, Comm100 has built a large customer base around the globe.

Vancouver, B.C.  –  Nothing closes sales and improves customer satisfaction more than one-on-one, real-time interaction. Live chat software from Comm100 is designed to increase the number of opportunities that business owners have to interact with customers directly and individually while also maximizing efficiency.

Integrating live chat software from Comm100 onto a website allows customers to contact owners in real time, meaning more sales conversions and less time spent to resolve customer issues.

Comm100 offers hosted live chat software delivered as a SaaS application. Comm100 Live Chat is the enterprise-grade live chat software for website, which promotes sales, reduces operating costs and increases customer satisfaction. There is no download or installation required. Business owners can just sign up, get the chat code to paste onto web pages and start chatting with visitors immediately.

Users can personalize the chat button, chat window, pre-chat window and offline message window with personalized branding, style and language. A series of professionally designed templates in multiple languages are provided. Comm100 live chat software offers not only a web client and a desktop client, but also multiple free mobile apps for iPhone, BlackBerry, Android, Window Mobile, Symbian and other Java-based platforms.

For added marketing opportunities, users can invite visitors to chat manually or automatically. Owners can also use auto invitation rules to define who to invite and which invitation to pop up according to individual business rules to deliver a highly personalized experience. Live chat software form Comm100 is also fully integrate-able with other Comm100 marketing tools. The integration with Comm100 Ticket enables users to attach chat transcripts and offline messages to tickets. The integration with Comm100 Help Desk enables visitors to request a live chat directly from the help desk.

To learn more about the marketing opportunities and benefits of live chat software, visit www.comm100.com.

About Comm100

Comm100 is the leader in customer service and customer communication software. Comm100 focuses on developing and managing fully integrated customer service solutions to enable businesses to communicate with their customers more effectively through multiple communication channels, including live chat, ticket, email marketing, forum, knowledge base and help desk. As business grows fast, Comm100 has built a large customer base around the globe.

In our current age, staying up to date with digital technology is crucial if you want to compete. With all of your customers connected to the Internet through computers, tablets and smartphones, if you do not know how to reach your customers through email marketing and other digital means you will not be able to compete with other companies that have managed to take advantage of this ever expanding market.

The first step in your email marketing campaign needs to be finding the right newsletter software. There are hundreds of types of software on the market for businesses, but not all of them are right for your company. Any software you use has to have certain features that will take the best advantage of your marketing campaign to make sure it can handle the size of your lists.

Much of the best newsletter software is remote, meaning that it is managed by someone else, and you will pay a fee for using it monthly. Stand-alone software cannot offer the features that most small to large businesses need, and more importantly, as your list grows, stand-alone software can only handle so many subscriptions before it is no longer effective.

Newsletter software should have a number of important features to ensure that your email marketing campaign will be successful. As a business you will be sending out several different types of email as part of your campaign. To start with, you will need to have what is called an auto responder. An auto responder is the piece of software that automatically responds when you have a new person join your list, whether you are sending out information or coupons, this auto responder will ensure that your customers get all of the material you have available for them without you have to do anything.

Imagine having to send out email to every new customer on your list by hand. This would be a job few would be able to keep up with; an auto responder automates this process and offers you the ability to have hands-free marketing for each customer on your list. Auto responders also allow you to schedule emails at certain times of the year or month for all of your customers, as well as follow-ups at certain intervals to ensure that you can capture as many customers as possible.

Email marketing also includes being able to send emails to your entire list anytime you need to. This requires having newsletter software that is powerful enough to be able to send hundreds, if not thousands, of emails at any one time. This is not something that stand-alone software can do. Whether you are sending updates of your business, or sending out promotions to your email list, you will need to have the power to ensure that your email goes out to all of your customers.

Another part of your newsletter software that can make a big difference in how well it works for you is being able to properly manage your lists. Your lists are all important in any email marketing effort. It is a proven fact that a properly run email marketing campaign can boost your customer retention rates, increase your sales, and save you money on marketing efforts, since it is easier to market to return customers, than to make new customers.

You should also choose newsletter software that offers a complete set of tracking and reporting tools, these tools can show you exactly how effective your marketing campaign is, offering you insight into how to alter your campaigns for the maximum effect. You can easily track your ROI, as well as who opens your emails and who clicks on what links offering you valuable information on adjusting your campaigns for maximum effectiveness.

Finally make sure you find newsletter software that can integrate into your other programs for ease of use, this will not just make managing your lists much easier but it will also make your ability to interact with your email list much easier as well.

Comm100 is committed to help you create an effect email marketing campaign and using that campaign to increase your sales. We offer powerful newsletter software as well as free training to help you get the most out of your email marketing investment. For those questions our tutorials cannot answer we have a support team waiting to answer any other questions you might have about our software.

Take a moment to think about your customer service staff and how you utilize them in the call center or for email customer service inquiries. Chances are that, within your customer service team, there are staff members who are better at one type of inquiry than at another. You may even have your customer service or sales representatives broken up into teams so that groups of employees can be specialized in one area. However, despite the fact that most customer service or sales departments have either teams or individuals who are specialized, most Live Chat requests are sent to a group pool in the majority of service or sales departments.

Now Comm100 Live Chat Allows You to Have Specialized Live Chat Agents or Teams!

Comm100 Live Chat’s Department option means that you can tailor your live chat request routing in the same way that you would tailor call center or email routing. Whether you divide your service or sales members by individuals or teams, the Department feature allows you to set parameters that send chat requests directly to an individual or a defined department. For example, if you sell jewelry, you may want live chat requests that originate from a page that features engagement rings to go directly to a representative who specializes in wedding jewelry. With the Department feature, you can.

Absolute Control Means to Mixed Customer Messages

You won’t need to worry at all that your messages get inadvertently sent to the wrong person or department. Once your live chat button is encoded to route chat requests to a specific department or individual, the live chat button only appears on the webpage when that operator or department is logged on and active in the system and available to take the chat request. That means that you’ll never have a specialized chat request go to the wrong person or team, resulting in a confusing or muddled message to your customer. However, your customer still has the flexibility to choose a specific department request in the pre-chat window if he or she chooses to do so. This means that if a customer clicks a chat button on a specific page but actually needed help with a more generalized issue, he or she can still send themselves directly to the appropriate department.

The Department feature enables you to control what information and message gets presented to your customer and from what specialist or specialized team. You still allow customers to take advantage of self-guided options for unique service needs, however.

Benefits: To Both Your Customers and Your Company

The more specialized and personalized you can make your service, the better your customers will respond and the more you’ll see improvement in your bottom line numbers. Benefits to your customers include:

• Higher Quality of Information: Put simply, when you provide a user with a specialist in the area that they are inquiring about, the customer receives better service with a higher quality of information.
• Faster Resolutions: When a customer deals with a specialist, that specialist can identify and solve problems faster and more efficiently than a generalist would.

Benefits to your company include:

• Easy Integration of Live Chat Best Practices: In study after study, agent skill set is the defining factor of successful live chat. The Department  feature allows you to put the best agents in the best position to succeed.
• Improved Customer Satisfaction and Word of Mouth: Better, more targeted customer service means more satisfied customers, who then tell others how satisfied they are.
• Reduced Training Time: Instead of having to train your entire customer service or sales staff on every potential issue, you’re freed to train only specific segments and teams on specialized requests.
• Improved ROI: As you improve your Live Chat performance, you’ll ultimately see improved ROI and improved conversions overall.

Example Practices

How you use the Comm100 Live Chat Department feature will, of course, be specific to your industry or company needs. However, some common uses include:

• Route Chats by Product Departments: Such as in the example with the jewelry website above, if you have product or service segments of your business that require a specialist with specific knowledge, routing your chats accordingly can improve overall customer service.
• Route Chats by Customer Activity: If a customer has a question about billing, you don’t want to send them to a customer service team that specializes in returns. The Department feature can reduce the number of times a customer may be transferred between departments.
• Route Chats by Customer Status: 20% of your customers account for 80% of your revenue. Make sure that your VIP customers are going to your most skilled agents.

The Comm100 Live Chat Department feature can take your live chat organization and structure to new levels of efficiency.

Whether you’re a live chat pro or whether you’re just beginning to implement your live chat programs, there are some basic best practices that you can use to make sure that you’re using Live Chat to enhance and improve your sales and customer service in an optimized way

Starting from Where Your Customers Abandon Your Website

A great way to begin a live chat program is to review your own website analytics firstly. Whether you use Google Analytics or another enterprise level solution, identify pages on your website that have a high bounce (exit) rate or where you need to improve conversions or sales. Those pages that are under-performing in your metrics reports are a great place to begin live chat to improve website performance.

Use Proactive Chat Instead of Reactive Chat

While any form of live chat technology used on a website will improve overall conversion and customer activity, using proactive live chat rather than reactive live chat can increase ROI to up to 105% according to a Forrester Research study. Reactive live chat is when you rely on interested customers to click your live chat button. Proactive live chat is when you actively extend invitation to users to begin a chat session based on various criteria.Comm100 offers both standard live chat Auto Invitation functionality and improved Intelligent Auto Invitation functionality to create the most customized invitations possible.

Customize Chat Content Based on Unique Criteria

If you are using proactive live chat, then be sure to customize your chat invitations to be specific to the user experience. If you’re using a standard live chat auto invitation feature, then you can set basic parameters such as customizing your chat invitations to reference the product that was featured on the page a user was viewing at the time. If you are using Comm100’s exclusive Intelligent Auto Invitation, then you can refine invitations using multiple criteria such as the user’s state, region and so on. This gives you the ultimate ability to craft a highly customized, high-converting chat invitation for optimal results.

Create Criteria Based on Your Business Sector

While some criteria can be universal, such as inviting a user to a chat session when on a shopping cart page, some may be specific to your industry. For example, let’s say that you run a website that sells automotive parts. If a user is on a page with a car stereo, your invitation message may be specific to that product line. You may want to initiate the Live chat invitation by saying, “Do you have any questions about whether this unit is compatible with your car, or what the technical specs are? We’re here to answer!”

Initiate Chats with New or Unproven Visitors

When selecting which users to proactively initiate chats with, focus on newer customers (often with fewer site visits). New customers are less likely to have a brand relationship with your company yet. Therefore, they are more likely to be responsive to a welcoming and helpful chat invitation.

Always Offer Chat in the Shopping Cart or Sign-Up Page

Your transactional pages, such as a shopping cart or sign-up page, are the most important pages on your website. Always proactively offer a chat option on these pages regardless of customer parameters.

Referral and Current Page URL Invitations are Highly Effective

If you have a website that sells products, your most effective Live chat invitations may be from the product pages themselves. Asking a customer if they have a question about a specific product that they have been viewing for ten seconds or more can often lead to a sale. Personalize each auto invitation to include the name of the product on the page. Referring URL can also create great conversion opportunities. If you know that a user came to you from a link on a site where you advertise a specific promotion, you can ask in the auto invitation if they have any questions about the promotional offer that they saw on the referring website.

Don’t Over Personalize Messages

You want users to feel a personal, welcoming sense from your message. However, you don’t want them to feel as though you’re spying on them! Avoid messages such as “We’ve noticed that you’ve been here many times on this same page. Can we answer a question for you?” Focus on personalizing based on information that wouldn’t make the user feel as though you know too much about them!

Grammar Counts!

In numerous studies, two factors mattered when creating a successful live chat program (including auto invitations). The first is grammar! Be sure to have somebody edit and check your auto invitation text for proper grammar and spelling.

Agent Skills Count!

The second factor that created optimized live chat programs was the skill set of the agent. Intelligent Auto Invitation for Live chat gives you the opportunity to send specific chats to the most qualified agent or group. Make sure to take advantage of that opportunity.

Using live chat as a marketing and customer communications channel isn’t significantly different from using other marketing and communications channels in terms of how you can best optimize it. You want to combine knowledge of your visitors’ behaviors with creating tailored messages that speak directly to them. This could be based on the customer’s demographic data, website location, or even referral data. The more targeted that you make your message, and the better your trained agents are, the better your response rate will be.

With the world going all tech savvy, email marketing is making all wonders in any business development. It is one of the most powerful ways to socialize and increase the business by communicating with various mass audiences. When any client or I can say prospective client would visit the website for the first time you would have very little time to explain him/her the core basics of your product. In such cases an email newsletter would work wonders. If the client is really potential, the email marketing can real get him in!!

There are many reasons or one can say circumstances in which email marketing would help you gain more business. Imagine a condition where the customer has to immediately leave the purchase half a way due to some emergency where in the case was that he was about to buy your product or service. In such cases by sending an email to the client he would be tempted to visit you again and continue with the purchase he had left half a way. Email marketing can indeed be beneficial at times especially when people have started taking help of internet every now and then. They have forgotten to step out of the house and almost everything is handled online. A newsletter can spread your name. It would be like word of mouth publicity.

A newsletter would keep your clients or visitors reminding about your brand and also it would keep them updated about the latest offers and discounts in your brand.  There are various steps involved if you are looking forward to start your very own email marketing. You need to plan your campaign effectively. A campaign which is not planned appropriately would land you in trouble instead of benefit. Few common mistakes that you should avoid are:-

• Do not give too many offers.
• Do not use inappropriate content. Keep a check on your content. The content should be product related and should not go here and there.
• Do not put the information chargeable. Keep valuable information for them for free so that it can help in building trust for your company.

Keeping these simple things in mind would help you a lot while deigning an email marketing newsletter and your campaign would be definitely cost effective. Technology has taken a leading step in the way people are changing themselves and during such a time if you are not promoting your product online then you are definitely missing on something. Online absence can create a greater void in the profit margins especially in this competitive world. The most important benefit of email marketing is that it helps you keep in loop with the existing customers which are very important. You get referral business from them which is very important for building up your brand. Check out some new interesting software’s that are out in the market for the same purpose.