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It’s an important question every small business should be asking.  The simple answer is that mobile marketing sends your promotions via text messages to consumers’ mobile phone, smart phone, and mobile devices.  It has become a necessity because consumers are increasingly spending more time on their mobile devices than in front of a TV, at stationary computers or even on laptops.  Phones go everywhere with their owners, and they’re increasingly becoming the central hub to daily life.  What better way to reach consumers wherever they’re at than with the devices they carry everywhere they go?

What is SMS Marketing?

SMS Marketing stands for “Short Message Service” marketing.  It’s a form of wireless advertising using text messages to promote products, services and more. SMS marketing is growing in popularity as more and more consumers are using mobile devices as their primary personal electronic device.  It lets your business use SMS text messaging as a medium of direct advertising. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code, which adds their number to your messaging platform database. Once numbers are collected, you can then prepare a special promotion or update and send a mass message to potential repeat customers.

What is a Short Code?

A short code is a special shortened phone number to which an SMS or text message can be sent. It’s fewer digits than a 10-digit telephone number, and it allows your customers to engage and interact with your brand or business through text messaging. Businesses routinely ask consumers to send a text to their short code to receive discounts, promotions, and updates. You can do the same thing with a short code in your wireless advertising campaign.  Another advantage to using a short code is that it’s a universal number recognized by wireless carriers so you don’t have to worry about regional restrictions.

Why Mobile Marketing?

It’s where your customers are at.  If your consumers watch TV, you’d advertise on their favorite show.  Likewise with radio and print.  Well, now your customers are on their mobile devices, and that’s actually a blessing because wireless advertising gives you many advantages including:

Ø  Responding to immediate market changes and needs.  Say your company sells shovels and a huge snow storm just hit, you can send a message right away promoting a special on shovels.

Ø  Affordable niche marketing.  You may have a certain product a small niche really wants.  It was too expensive to make a TV commercial for that small market, but sms marketing lets you cost effectively market that product to exactly the people who want it.

Ø  Affordable mass marketing.  Reaching thousands of consumers with your text ads is very affordable.

Ø  Reward subscriber loyalty with specific ads.  Send a specific promotion to your subscribers that no one else sees, thus rewarding their loyalty and encouraging others to subscribe to your wireless advertising campaigns.

Ø  Broadcast flash sales to pick up a slow sales day.  The weather’s dreary and sales are trending far below normal.  It’s a perfect opportunity to send out a flash sale to get people in the door (ex. “25% off storewide today only from 2pm-5pm”).

Ø  Very high read rate.  Nearly all (94%) text messages are read.  Are your TV commercials, radio spots, and print pieces that effective?

How have you used mobile marketing in your business?  Leave a comment below.

SnapGiant’s cutting edge, strategic, and technology driven mobile marketing solutions are an outstanding platform for small businesses to reach their customers in real time.  These solutions are fast, simple, and direct, allowing a company to reach its target market instantly keeping their business top-of-mind, in a cost-effective manner. Businesses groups can cut out in house setups and opt for experts when it comes to deriving the benefits of the latest marketing strategies. Yes, SnapGiant’s competent and economical mobile marketing solutions are great channel of marketing strategies for small business to survive in today’s highly competitive business environment.

The company creates ready to use mobile campaigns and mobile marketing platform for small businesses to market and advertise them without any hassle. These innovative mobile marketing services and products of SnapGiant are dedicated to enable companies reach their customers in an economical, influential, and instant manner. Plus, the company provides valuable marketing tips for small business setups along with end to end assistance for the realization of their business goals.

SnapGiant strives to be a real guide to its clients by means of ground breaking mobile marketing software, tips, ideas, strategies, and solutions within one easy source. The company provides text marketing products, services, and knowledge, including SMS text marketing software, marketing by text message service, marketing SMS samples, and others to help businesses establish their mobile marketing presence. SMS text marketing software allows mass SMS marketing in the quickest possible manner to loads and loads of customers. Studies reflect on the fact that on an average, 94% of all text messages are read. So, SnapGiant’s affordable marketing by text message service is a great way to influence potential customers to buy a company’s productor services.

SnapGiant offers amazing text message marketing free service for a 30-days free trial period with 100 free message credits. Additionally, for text message marketing ideas, text message marketing pricing, text message marketing real estate ideas, text message marketing software ideas and text message marketing statistics, small businesses can directly contact the company through phone or visit http://www.snapgiant.com/how-it-works/#text-message-marketing for required assistance.

SnapGiant’s aim is to offer technological advancements to the benefit of small businesses via mobile marketing campaigns which form a crucial part of online marketing campaigns.  Mobile marketing campaigns include mobile advertising for small business through mobile ads in the form of text or even online SMS marketing.

SMS marketing can help small companies reach their potential customers directly through their mobile screens. SnapGiant’s text SMS marketing will help your business, build customer loyalty in the very first case and create awareness of your products and services. Its text SMS marketing which acts as a business platform to help announce new products, promotes sales, and attracts new clients. With the essential resources in place and exclusive catchy text ideas, SnapGiant helps small companies grow and stay ahead of the competition.

The company follows a successfully proven business model which is qualitative and driven by economic saving for the clients. SnapGiant endorses its client friendly dealing with a sturdy customer support from trained officials in U.S. For a quick check of SnapGiant’s block message pricing and other value added features visit http://www.snapgiant.com/pricing  or call on 877-288-1175 for any query or help.