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Chinese brands vulnerable must be changed
ANTA Sports Products Limited, Fujian Shizhong Chairman of the Board that the weak Chinese brands must be changed. At present, Chinese companies a competitive advantage is the cost advantages and product advantages, the most lacking is the brand. Only by constantly improving product competitiveness of the brand will ultimately allow the Chinese economy to the world, to achieve true national revival.
Pei Love said, the rise of Chinese brands in the world, we must first improve the credibility of the brand, it is necessary to shape the country’s overall strength, not a single enterprise can accomplish. Countries through policy guidance and support to improve the credibility of the brand to provide new impetus to the growth of the brand while also strengthening the cultural environment.
Second, the brand focuses on “innovation.” Looking at the world-renowned brands, industrial products and highlighting specific brands, “record.” The combination ofnorth face outlet the amount of advantage, but not the advantage of brand reputation. The most typical is to enter the “Global 500″ of the 35 Chinese companies the impression that the industry one after another, to many of the industry, “BUTTERFLY” Enterprise bundled together into the “big aircraft carrier” rather than one specific “brand.”
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Shizhong appeal, the Government should take measures to increase the business license to guide innovation efforts: first, mutatis mutandis, to international practice, increase in governdiscount north face in support of national brands, reiterated the Government’s support for the attitude of national brands; second, the ” love domestic products in support of national brand development, support Rise of the national economy “and other content directly into school textbooks and related curriculum, enrich the connotation of patriotism; third, proposed by the Ministry of Commerce set up specialized agencies and other government departments, prothe north face outlet the macro and micro levels begin to accelerate to enhance the image of ournorth face outlet
the north face outlet national industry, support local enterprises in building international brands; Fourth, in the commercial circulation, the proposed Department of Commerce and other relevant departments of the procurement and distribution of national brands to take appropriate protection policy eliminate the phenomenon of exccheap jordan shoes our brand is not “created” out of the brand is not a good foundation, it is ment procurement ject to study how y of Finance, the Ministry lusion of national brands; Fifth, the proposed Ministrnorth face jackets of Commerce and other well-known national brand for independent innovation, give greater strength of policy support; intellectual property departments should also increase brand name of national independence in the protection of intellectual property rights , increase fraud, Fan Jia behavior crackdown.
over 2005
s footwear after the U.S. second largest import market. In 2006, the EU footwear imports amounted to 170 billion U.S. dollars, an increase of 11.3% in 2005 compared with an increase of 120.9% in 1999, of which 2.14 billion pairs of shoe imports, imports amounted to 15.2 billion U.S. dollars, respectively, over 2005 8.6% and 10.3%. cheap jordan shoesillion
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Varieties in terms of EU imports of footwear, leather shoes, the largest share, in 2006, imports of 6.3 billion pairs of imports amounted to 89.4 billion U.S. dollars, accounting for total imports of footwear products, 52.5%; followed by the plastic shoes, imported volume was 8.6 billion pairs of imports amounted to 34.9 bnorth face outlet pairs of shoes, textile surface, 26.6 billion U.S. dollars, accounting for 15.6% of total imports.
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In recent years, EU member countries and exports of footwear production showed a declining trend, while imports are on the rise, due to the adjustment of EU industry body, the EU footwear market, more and more dependent on imports. Meanwhile, the EU footwear consumption and per capita consumption also showed a risindiscount north face thefor 20.5% of total imports; 630 million g trend year by year.
Overview of Chinese shoe exports to the EU
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Although since 2006 the EU imposed on Chinese shoes anti-dumping duty of 16.5%, the EU remains China’s second largest export market for footwear products, China’s footwear exports to the EU 792 million pairs, export value of $ 2,579,000,000, priced 3.25 USD / double; year on year growth of 7.43%, 12.49% and 4.71%. Ta north face outlet north face jackets U.S. dollars, accounting ble 2-8,2-9, and 2-5 from 2004 to July 2008 China’s footwear exports to the EU market statistics:
t said the European refusal to accept now that there’s no match for China’s competitive potential of European pessimism. “This pessimism does not reflect, in 2007 the EU manufactured goods trade surplus is created by the fact that 3 times in 2000; do not reflect Europe is still the high value-added services and high-tech products in the market leader the facts. ”
Moreover, the Europeans should not understand, even for shoes wind up in Vietnam, but also other countries, nor can it block a flood of imports. Disclosed to media reports, the more restrictions the biggest beneficiaries of shoes, in fact, countries such as India and Indonesia. These countries not only increase market share in Europe, and the transfer of signs to attract investment is also quite notable. Italy is the case, the initiator, the Italian Footwear Association, Xiadiou in (VitoArtioli) himself publicly admitted: the anti-dumping duty in Vietnam, India benefited a lot. His interview on the case bluntly: “India will be looking forward to a beautiful future.”
In this regard, the domestic industry can not help but ask: “fear of China, the EU, not afraid of India? Dead Do not bite the Chinese hold a motive?”
Have suggested a variety of signs, the EU is the time to make the right choice of. As the spokesman of the Ministry of Commerce pointed out: After a long period of quota protection, plus anti-dumping measures over the past two years, the European industrial restructuring has been completed. Currently, the EU industry Good indicators, exports strong, fully competitive, there is no need for protection. EU industry should step global supply chain management and research and development into high-end market, design innovation, does not make sense to continue antidumping.
than the need t
rs to the United States decreased by 50%% or more. Some time ago this year, product sold, funds strand breaks, business for their own survival, had compressed capacity, capacity compressed, the staff is yes! ”
Then, the face of this increasingly cold “winter of foreign trade”, the city textile and garment, footwear, food and other foreign trade enterprises will go to where to find warm clothing for winter? Taking all factors the industry have made rebuilding the confidence of foreign trade enterprises of measures: on the one hand, foreign trade enterprises should promptly open up domestic markets. In the global economic slowdown, weak demand situation, other than the need to promote economic growth based road gets narrower, and further expansion of domestic demand will become a key response totrue religion jeans outletacquisitions the global economic crisis. This year, the investment to promote economic growth, exports, consumption of the “Troika”, the export growth fell significantly. In this pattern, only with the expansion of domestic demand to offset declining external demand. Meanwhile, the Government should introduce measures to encourage and guide advantages of corporate restructuring, mergers and acquisitions inferior enterprises. Currently, the ecotrue religion outlet is relatively weak, which is restructuring corporate assets, resources, the best period of integration. Relevant government departments should put the appropriate measures to guide and encourage superior corporate restructuring, mergers and true religion outlet
inferior enterprises, to further enlarge and strengthen the competitive enterprises. On the other hand, to broaden the financing channels for multi-directional, to help companies weather the storm. Suggested the banks to relax credit lines to small businesses, the establishment of small loan companies, service enterprises. General industry analysts believe that foreign trade sector to reverse the current difficulties, the only way is to turn to China as domestic sales. But the owners worry about is: “do the domestic market is the biggest problem encountered problems in getting loans. Dtrue religion jeans outlet export letters of credit can be done with short-term financing, so the domestic line of credit if the banks are not to die!”
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In addition, some in the industry have suggested that the transition to the domestic market, the future will be both domestic and foreign markets, walking on two legs. In addition, think of two other transformation of the road: to engage in transition from the original bulk packaging, take the road of the brand; products to the organic aspects of transformation, increase product added value and technological content, expand market share. Fung children in a foreign trade compancheap true religion jeans oy of Mr Hui believes that foreign trade enterprises in the relationship between life and death critical juncture, the key is to strengthen its enterprise marketing capabilities, companies can now seize the market if the very last, it will subside, ushered in a sunny day. National also introduced the recent global financial turmoil appropriate policy responses. And recently, steel, oil and other raw material prices are on the decline and adjustmtrue religion jeansnomy ent, compared with the previous stage, production costs, which is beneficial for export.
foreign markets
estic andcheap north face jackets foreign markets, the first three quarters of this year, Wenzhou exported 409 million pairs of shoes, representing a decrease of 3.07% over last year, the value of $ 2,115,000,000, an increase of 16.71%. Due to the impact of anti-dumping duties in Mexico, Wenzhou shoe exports to Mexico negligible. north face
north face outlet and quarantine departments in Wenzhou, footwear export enterprises should seize the Mexican anti-dumping duties to cancel the favorable opportunity, and actively expand the Mexnorth face store Recommended inspection products, brandican market, Mexico, and then relying on the springboard to expand in South America, North America; local governments and industry associations should guide enterprises to increase large research and development, improve cheap north face jacketsthe technological content ofcheap north face , quality win, to prevent price competition within the industry lead to a new anti-dumping, the “going out” strategy, through local factories, purchase management agency, etc., to anorth face outlet
