David Haye believes the KSI vs Logan Paul fight will be good to help grow the sport of boxing.
The YouTubers, who have tens of millions of subscribers each, have turned professional for their rematch bout.
They will fight at the Staples Centre with it also being available for fans to watch on pay-per-view.
The highly anticipated rematch has provoked a mixed response in boxing circles but former two-weight world champion Haye sees only positives.
He told talkSPORT: “The purists hate it. I understand that. Purists only want to watch the hardcore boxing but I am of the opinion that we need to grow the sport of boxing any way we can.
“If that means tapping into the 40million subscribers that KSI and Logan Paul have and if we get one per cent of that jump into the boxing side then that’s a fantastic thing.”
Billy Joe Saunders is putting his WBO super-middleweight title on the line on the undercard of KSI vs Logan Paul 2.
Haye thinks his style will go down well with those who aren’t traditional boxing fans.
He said: “I think anyone who tunes in, especially their fans who may not have any interest in boxing but may have an interest in KSI and Logan Paul fighting, anyone who tunes in and sees Billy Joe Saunders fight in the chief support are going to become boxing fans.
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“He’s got a very fan friendly style, he’s exciting, he’s going to look to really establish himself.
“There are some good fighters on the undercard that will captivate any Logan Paul fan or KSI fan on the night.
“They will watch it and think ‘yeah next time there is some boxing on even if KSI and Logan Paul aren’t fighting I will watch this fight’.
“If Billy Joe Saunders has a unification fight, anyone who watched him in the fight on Saturday will tune in to follow his career.”
Haye also believes you do not always need to have world champions putting their belts on the line for a pay-per-view event if it is going to be a good spectacle.
He added: “I think it’s a great opportunity for boxing. I understand the purists don’t like the top of the bill being someone who isn’t world champion but by that same factor, myself and Tony Bellew when we fought main event pay-per-view neither of us were world champions. We were just two big name boxers fighting each other for the fans’ entertainment.
“This is exactly what it is they just have a lot more fans. If they can generate a lot more pay-per-view and they have sold out the Staples Centre, which I don’t know many boxers who have done that in their time even Deontay Wilder when he fought Tyson Fury couldn’t sell it out and he was heavyweight champion.
“So if two YouTubers can sell it out then why not. Everybody wins.”
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