The Woman Who Souped Up Baby Yoda’s Popularity
When TV writer Julie Benson first saw Baby Yoda sip soup, she had to tweet about it. The rest of the internet noticed.
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When TV writer Julie Benson first saw Baby Yoda sip soup, she had to tweet about it. The rest of the internet noticed.
A while ago, a friend sent me 25 cents on Venmo. My relationship to the platform has never been the same.
Unofficial Baby Yoda gear has flooded the internet, and some sellers are taking sketchy shortcuts to meet the demand.
The time of internet cats has passed.
Tonight: Don’t miss this one-fan show.
Each year it turns nostalgia into a hybrid, weaving together the universal and the culturally distinct.
Twitter says it will soon redistribute inactive account handles. Just don’t come for @flawless.
The phrase turns a plural into a singular, an action that betrays all the ways we have come to understand contemporary identity.
Faster than a speeding bullet\! Hornier than the rest of the DC Universe\!
Also, South Dakota’s new meth addiction slogan is, uh, confusing? Yeah, let’s go with confusing.
Internet backlash against the breakout character from ‘The Mandalorian’ has already begun. Don’t take the bait.
Whether a US representative tooted on air matters less than the unity it inspired on a fraught platform.
Each month we publish a six-word story—and it could be written by you.
Why ‘Star Trek’ and ‘Game of Thrones’ nerds owe a debt to Jane Austen obsessives.
The life-changing magic of bundling your subscriptions.
This admission, unsurprisingly, had Little Monsters on Twitter in a tizzy.
What happens when a conspiracy theory becomes flattened into a quick, shareable phrase?
Photographer Marcelo Hernandez’s image pinpoints the glory and agony of Chileans’ struggle for liberation.
A lot of the hacks and diets on social media are bogus, or even dangerous. These fact-checkers are using YouTube and Instagram to battle bad info.
Teenage slime influencer Katie Anstett teaches grownups the viral, sticky craft.
Last week, Rudy Giuliani lawyered up on Twitter and the internet began to ask what triggers liberals and conservatives.
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of our lives.
Hiding like counts is just the latest step in Instagram’s quest to become the safest place on the internet.
Josh Edelson’s photograph of downtown Los Angeles haloed in smoke forces the viewer to accept the consequences of climate change.
The absurd meme says a lot about generational divides. OK, boomer?
A new study examines how platforms talk about people who break their rules—sportily, morally, and sometimes hypocritically.
It’s about the quality of the cave paintings, not the quantity.
Last week, the US House voted to formalize the rules of the impeachment investigation against President Trump. Also, a nice dog won a medal.
The trend should be over, bit it’s still thriving. Why? Memes are mainstream pop culture now.