On Olympic Day, 23 June 2020, the International Olympic Committee and WHO together with the United Nations launch a partnership to encourage individuals and communities around the world to be #HEALTHYTogether. The three partners and Olympic athletes will spotlight the global collaboration needed to stay healthy and reduce the spread and impact of COVID-19.
Olympic athletes will help deliver important public health information, to inspire people to adopt or continue behaviours that will curtail the pandemic and provide information that promotes physical and mental health. The partnership kicks off today with Olympians around the world showcasing various exercises to stay healthy during this time.
A WHO survey showed that many people who had severe COVID-19 disease were already living with or at risk for noncommunicable diseases (NCDs). The results emphasize the importance of maintaining a healthy lifestyle including being physically active, having a healthy diet, and avoiding tobacco and alcohol.
“We are pleased to partner with the International Olympic Committee to spread important health messages that will save lives. Olympians will help us advocate for healthier populations to ensure that people are as resilient as our health systems must be to fight COVID-19,” said Dr Tedros Adhanom Ghebreyesus, Director-General, WHO.
Over the past six months, the COVID-19 pandemic has impacted every corner of the globe and every aspect of people‘s lives. The world is looking for global institutions to work together and for leaders to deliver reliable, credible information from sources they trust. Olympic athletes are symbols of strength that can act as trusted messengers for this information.
IOC President Thomas Bach said, “Sport can save lives. We have seen over the last few months just how important sport and physical activity are for health and well-being. And working together with the WHO and the United Nations we can take another step together. We will ask our Olympic athletes to help share the information and best practice that the world needs now.”
António Guterres, Secretary-General of the United Nations, added “During this time of unprecedented challenges and change -- from the COVID-19 pandemic to the ongoing struggle for racial and social justice, to the climate crisis -- there has never been a greater need for global solidarity and hope. The Olympic movement and its athletes have always brought out the best in humanity, and the United Nations is pleased to work with the International Olympic Committee and the World Health Organization in calling on people everywhere to unite and be #HEALTHYTogether.”
The global partnership will act locally, through the voices of Olympic athletes – voices that symbolize perseverance, dedication and endurance – qualities all individuals need during this public health challenge. WHO will work with athletes to bring tailored health messages to people who are living through various stages of the pandemic through digital platforms.
As COVID-19 forces changes to our daily routines and lives – from how we interact with others to how we move and exercise – we need to pay attention to our own mental and physical health and help others who may need extra support. By working together, the aim of the partnership on Olympic Day and every day is to stay Healthy Together.
For more information, please visit https://www.who.int/campaigns/connecting-the-world-to-combat-coronavirus/healthytogether
Public Service Announcement reminds people about the importance of washing hands, physical distancing and showing kindness
The World Health Organization (WHO), Project Everyone and Tiger Aspect Productions have partnered to launch a Public Service Announcement (PSA) using global comedy cartoon star, Mr Bean.
With cases of COVID-19
continuing to rise globally, “Mr Bean’s Essential COVID-19 Checklist” is a reminder
to people about the importance of washing hands, physical distancing and
demonstrating kindness to their neighbours. The PSA features a cartoon sketch of
Mr Bean comically tackling a pesky roller blind to finally reveal a number of
essential tips to protect people against COVID-19.
Dr Tedros Adhanom Ghebreyesus,
Director-General of the World Health Organization, said: “COVID-19 affects
every walk of human life, and we need to use all tools and avenues at our
disposal to share life-saving information with all people around the world. I
am grateful for the support of the team behind Mr Bean for lending your voice
and talents to spread vital advice on physical distancing, hygiene and knowing
The PSA is voiced by Mr Bean
star, Rowan Atkinson, who created the Mr Bean character to be "a child in
a grown man's body" when he was at Oxford University along with filmmaker and
Sustainable Development Goal advocate Richard Curtis. Mr Bean, which was
originally broadcast in the 1990s before transforming into an animated series, has
since expanded on a global scale with 96 million Facebook followers globally and
major fanbases across India, Brazil and Indonesia. Mr Bean also celebrates his
30th anniversary in 2020.
was coordinated by Project Everyone, a not-for-profit agency devised by Richard
Curtis working to put the power of communications behind the UN’s Sustainable
Richard Curtis said: “We are delighted to work with the WHO on this Mr Bean sketch and to support health messaging around COVID-19. In 2015 193 world leaders committed to 17 Global Goals to end poverty, inequality and climate change by 2030. Good Health and Wellbeing is Goal 3 and central to achieving all of the Global Goals. It’s key that we work with creative partners - and that all sectors come together to continue to get messages out about how we can tackle COVID-19 and build back a better world where the Global Goals remain the guiding plan to be achieved by 2030. I’m not QUITE sure which sector Mr Bean belongs too - but we're delighted to have him on board.”
NOTES TO EDITORS
About the World Health Organization
The World Health Organization directs and coordinates international health within the United Nations system. Working with its 194 Member States, WHO’s mission is to promote health, keep the world safe and serve the vulnerable. For more information about WHO, visit www.who.int. Follow WHO on Twitter and Facebook
About Project Everyone
Project Everyone was co-founded by writer, director, and SDG Advocate Richard Curtis, Kate Garvey and Gail Gallie with the ambition to help achieve the Global Goals through raising awareness, holding leaders accountable, and driving action. Find out more at www.project-everyone.org.
About Tiger Aspect Productions
Tiger Aspect Productions, part of Endemol Shine Group, is internationally recognised as one of the UK’s most successful and prolific independent television producers. Producing high profile, multi genre content for both UK and international audiences, current productions include Peaky Blinders (BBC One), Good Karma Hospital (ITV 1), Jack Whitehall: Travels with My Father (Netflix), Mr Bean (CITV), Hitmen (Sky One), Man Like Mobeen (BBC Three), and many more.